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Prices that feel so wrong for products that feel so right.
1. A Good Molecules 10% niacinamide serum, because niacinamide is one of the skincare industry's best-kept secrets when it comes to embarking on a path toward clear, hydrated skin. Niacinamide is one of those one-and-done ingredients: it can help to refine skin texture, reduce redness, minimize the appearance of hyperpigmentation, and even help to plump dry skin back to its juicy glory.
2. An E.l.f. pout clout lip-plumping pen that proves you don't have to enter the double-digit price range for a pillowy, glossy pout. This clickable pen dispenses product for a tool-free application and goes well with practically any lip liner that's in your current makeup collection.
Walmart
Promising review: "It's shiny with a little tingly for the plumping effect and lasts for a long time! I've gotten unsolicited compliments a few times. I was originally getting this to stash in other purses for emergencies, but this one is staying with me in my everyday purse." —Jessica
Price: $8 (available in eight shades)
3. A Bubble Level Up balancing moisturizer so that you can enjoy results that you swear only a wizard-slash-esthetician can give to your skin. This has zinc PCA and niacinamide to help balance breakouts and even skin tone, while yarrow extract helps to condition the skin.
Walmart
Promising review: "This is a good moisturizer for oily/combo skin. I have sensitive skin, and this doesn't irritate me. Has a lightweight gel texture that sinks into my skin and gives a hydrated look to my skin. Makeup sits well on top of this and works well with different sunscreens. Definitely give it a try if you have oily/combo skin." —StephanieTN
Price: $14.98
4. A CoverGirl Outlast lip stain that has the staying power of a traditional lip stain with the ease and control of a lip liner, thanks to its marker-like shape. This stain comes in various colors that last throughout the day and gives a just-kissed (but still pigmented!) wash of blurred coverage.
Walmart
Promising review: "THE BEST!! This stays on all day, no joke. I prefer these lip stains over lip liner crayons because they usually don't stay on that long. Although I found a trick, which is to set your lip liner with translucent powder before your lip gloss/lipstick and that makes anything last. This lip liner stain just looks so natural!" —Lmisha
Price: $8.98+ (available in 13 colors)
5. A L'Oréal Paris powder foundation with a 24-hour hold and a finish that's so fresh and shine-free, you'll swear it's magic. Perfect for a variety of skin types from oily to acne-prone, this lightweight, waterproof formula will keep you looking runway-ready all day.
Walmart
Promising review:"Every day, I use this product in the color ivory, and it does not disappoint.It stays in place all day. My job is physical and does not transfer to my collar or clothing. It simply stays put all day until I take it off at night.Thefinishis smooth and matte and blends nicely with my natural skin tone.It looks like a department store brand that I used to buy. I LOVE IT!" —Shells
Price:$8.99+ (available in 20 shades)
6. A Sally Hansen instant cuticle remover gel is one of the only products you need for at-home manicures. This gently softens dead cuticles to make removal as safe and straightforward as wiping the gel away after a few minutes! Think of this as the exfoliation part of your cuticle care routine.
7. And just as you would moisturize your face after exfoliating, try this nail and cuticle oil to moisturize the skin for healthy cuticles to come! Remember — cuticles are a living part of the nail, and cuticle health = nail health. This oil is chock full of vitamin E for nourished cuticles and nail beds.
Walmart
Promising review: "I bought the Sally Hansen Treatment Cuticle Oil a couple weeks ago because I have really dry cuticles that peel. After just a couple weeks of use my cuticles are healing and my nails feel so much stronger! I'm planning on getting another bottle to keep at my desk at work!" —Kelsey
Price: $6.74
8. A peach slices snail mucin wash-off jelly mask, because snail mucin is all the rage when it comes to hydrating the skin. This mask has 95% snail mucin inside, and along with helping your skin feel plump, it can also help reduce the appearance of blemishes and dullness.
Walmart
Promising review: "This is my new favorite mask. I have hypersensitive, combo, middle-aged skin. This mask seems to do it all; my skin absolutely loves it. It's soothing and moisturizing, brightens my skin, cleans my pores, and balances my dry/oily spots. My skin feels so comfortable after using this. The price is incredible for what it does. The jar will last a while. I highly recommend it!!" —Sara
Price: $16.88
9. A L'Oréal Paris True Match Lumi Glotion to make you look like you just had a facial every darn day. This comes in a variety of shades to add a lit-from-within glow across most skin tones!
Walmart
Watch someone rave about the L'Oreal Paris True Match Lumi Glotion on TikTok!
Promising review: "I am absolutely in love! This product offers the perfect balance of coverage and lightness, giving my skin a natural, glowing finish. It feels incredibly lightweight, almost like wearing nothing, yet it evens my skin tone beautifully. The subtle tint provides enough color to enhance my complexion without looking heavy or cakey. Plus, it's super easy to apply and blends effortlessly.'" —Emi
Price:$13.98+(available in five shades)
10. A Kristin Ess moisturizing shampoo that contains proprietary Zip-Up Technology to seal split ends! Though this color-safe formula is sulfate-free, it lathers up like a dream *and* contains moisturizing avocado oil! If you want something to give your hair a boost in-between salon appointments, this is the perfect no-thoughts-required shampoo.
Walmart
Promising review: "The smell is unreal. They are not lying with the high lathering. I have thick long hair and I only had to use a penny size and my hair was covered in suds. It really feels like you're getting a deep scrub clean compared to other shampoos. I got the conditioner also and I am obsessed. I feel like I got my hair done at the salon. My new must-have. I don't know how I could use any other shampoo after this." —Marianne
Price: $10.97
11. A SheaMoisture curl-defining cream you'll want to stock up on if your curls are in need of something that'll keep them voluminous while also adding definition. This formula wears many hats: coconut oil contains fatty acids that soak into the strands to moisturize them over time; silk protein helps to smooth hair and add a silky feel; and neem oil puts a halt to frizz and adds a shiny bounce to your springy curls.
Walmart
Promising review:"My favorite hair styler. I already have super curly hair, but this product controls my frizziness, is easy to style, loses curls, is soft, and makes hair look and feel so nice.I use a leave-in conditioner and then apply this to my damp hair. Been using for years now and won't be using anything else." —Jessica
Price:$3.48+(available in three sizes)
12. A L'Oréal Paris color-correcting crayon that's like a magic eraser for anything you want to conceal. Got dark circles? Consider using shades peach or orange (your choice depends on your skin tone). Are blemishes more your concern? Neutralize redness with the green shade. Simply use this before using your concealer for coverage, making your complexion look airbrushed.
13. A bottle of Garnier SkinActive micellar water with rose, since there really are few things in this world as luxurious as spreading rose water all over your skin. This micellar water works hard to melt away the daily grime (makeup, sunscreen, pollution — the list goes on and on), yet is gentle on your skin with soothing rose and hydrating glycerin added inside. It's the perfect first step in your double-cleansing routine.
14. And once you've removed all the makeup and pollution from your skin, a Native sensitive skin cleanser to act as the second step in your double cleanse! This cleanser helps to deep clean all skin types, even sensitive skin, to ensure you're prepped to soak up all the goodness of your skincare routine.
15. A Conair heatless curling set because the best type of beauty illusion is anything that makes people think you spent a ton of effort even if you didn't! This curling set forms your hair into luscious curls overnight — and it requires absolutely no heat!
16. And if you want more of a blowout look than a curl, a set of Conair rollers so you can skip out on heat styling but still achieve '90s-level volume (I'm looking at you, Ms. Aniston). You can apply these before bed and sleep on them for large barrel waves upon waking!
Walmart
Promising review: "I was very surprised at how well these rollers stay in place and curl my hair. My hair is thin and a little shorter than shoulder length. I can't use a curling iron or hot rollers because they burn my scalp. I was very impressed with these rollers and definitely recommend them." —Debbie906
Price: $8.74 for a 31-pack
17. A viral Maybelline liquid blush because blush is one of the easiest ways to add quick color to your complexion. Might as well fortify your collection with a highly pigmented formula that blends into the skin like a dream while adding a dewy touch to your look. (No blotchy spots here, folks!)
18. A Nyx clear eyebrow gel if you are after feathery, wispy brows that you can achieve in under a minute. This brow gel is one of the best drugstore options for freezing brow hairs in place, making them look fuller and softer from the moment you put it on until you wash your makeup off at the end of the day.
19. An Olay daily moisturizer that's pretty much made for people with sensitive skin. If you're after deep moisture that soaks into the skin, paired with SPF protection, this is your new 2-in-1 daily go-to.
Walmart
20. A Nyx eyeshadow stick because if you have zero minutes in the morning to pull your look together, blending this eyeshadow onto your lids and crease takes approximately zero time. It takes under a minute to apply but makes your eyes appear as if you've been working on your makeup for hours. (Oh, and it works as a great highlighter in a pinch!)
21. A Wet Brush since brushing knots out of your hair while you're still in the shower is the magic trick for keeping your hair tangle-free! Using this will help your conditioner coat your strands more fully while minimizing breakage that might happen during an out-of-the-shower boar bristle brushing session.
Walmart
Promising review: "I bought this today and used it after I washed my hair tonight. I ran it through my long hair before I got in the shower. Soooo smooth! It did not pull my hair (ends). Then when I got out of the shower I used a wide tooth comb and then this brush. Wow! The brush went through my hair so easily. I'm hoping that it will be like this every time I do my hair. At the moment I am very happy with this brush." —Elizabeth
Price: $8.18(available in seven colors)
22. A Maybelline corrective concealer because sometimes a quick and simple full-coverage concealer is all you need to slay the day. This concealer evens out any dark hues or puffiness under the eyes, diminishes redness around the nose, and can even work as a makeshift highlight in a pinch.
Walmart
Promising review: "I have been using age rewind for several years. I have found it out performs even the more expensive brands, it stays put. it even takes a little longer to wash off at the end of the day compared to the rest of my makeup. They have many colors for many complexions. Give it a try!" —vic
Price: $8.80+ (available in 24 shades)
23. A L'Oréal Paris volumizing waterproof mascara so your killer makeup looks can last through ANYTHING — whether that's a trip to the sauna, a workout at the gym, or tears of joy.
24. A hugely popular Physicians Formula bronzer because no rule says you can't emulate the glow you'd get from being in the sun, even if you're actually indoors all day. Dust this onto the top of your forehead, cheeks, and nose, and *poof* people will surely think you just came back from a tropical getaway.
Walmart
Promising review: "I LOVE this bronzer. I have a light to medium complexion, which is just the perfect level of warmth. Not too brown, not too orange, but just right. And the consistency is amazing. I don't see a lot of fallout with this. Add in that delicious scent that has me enjoying a day at the beach, my happy place, and I'm in heaven. I won't stop buying this one." —kathleen
Price: $13.48+(available in two shades)
25. A Nyx dewy setting spray that will be the finishing touch to your my-skin-but-better makeup routine. This setting spray will hold your makeup in place for HOURS while adding a subtle sheen to your complexion.
26. Vanicream skin cream because this classic moisturizer hydrates without leaving a heavy, greasy film! You can freely use this cream on both your face and body since it's free of dyes, fragrances, parabens, and more!
27. And an E.l.f. Poreless Putty Primer aka your secret to a shine- and texture-free glow during your day-to-day. You can wear this under your foundation for extra hold, or even wear it on its own for a natural, blurred effect. Seriously, the hold from this is some next-level sorcery stuff.
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Reviews have been edited for length and/or clarity.
